ENCO incorporates Google Ads

Starting with version 5.3a, all future versions of the radio automated playout system ENCO DAD will include support for Google's Adsense for Audio.

AdSense for Audio is an automated method for radio stations to supplement their existing revenue streams by making their inventory available to new advertisers using the Google system.

Google’s AdSense for Audio system delivers air-ready commercials directly to a stations’ DAD automation system.

ENCO claim that this is something that will give radio stations competitive advantage in the ever increasingly difficult UK radio market place.

The release of Google's own radio automation software in the UK is understood to me imminent.