Innovation in Radio Planting

HCJB World Radio continues to display its innovative spirit by helping local ministries worldwide fulfill their dreams of launching Christian radio ministries in their communities.

This groundbreaking outreach ministry, which HCJB calls “radio planting,” works with local partners worldwide to put local radio ministries and languages on the air. The term "radio planting" term coined by Ron Cline, current chairman of the HCJB board, in the early 1990s when he served as president of HCJB World Radio.

Starting with a single FM station in Bukavu, Zaire (now the Democratic Republic of Congo) in 1992, radio planting has become one of HCJB World Radio’s major outreaches with more than 300 outlets in more than 100 countries broadcasting in some 100 languages. Radio plants are on the air in all five of HCJB World Radio’s regions: Latin America, Euro-Asia, North Africa/Middle East, Sub-Saharan Africa and Asia Pacific.

“We can help in a variety of ways, including programming, technical expertise, radio equipment and training,” said Curt Cole, vice president of international ministries. “Training is the cornerstone of this aspect of our ministry, and we are actively training at all levels of radio expertise in every region. In Latin America we offer quality Spanish satellite programming to new stations that often have little or no experience in program production. The HCJB World Radio Engineering Center in Elkhart, Ind., provides critical consulting and technical support to radio ministries around the world.

“Radio planting has matured into what we now call radio planting and development,” he added. “We see this ministry as much more than just helping with an antenna. In reality, we want to see long-term relationships develop where we partner with local groups around the world to make local radio available in an appropriate context. It’s strategic that we take full advantage of the opportunities which are before us.”

Another of the mission’s first radio plants was in Cheboksary, capital of the Russian autonomous republic of Chuvash, a remote, largely unreached area some 750 miles east of Moscow. HCJB World Radio helped install a studio so local partners could produce programs for broadcast on a secular station.

HCJB World Radio missionary David Kealy and his team taught local Christians how to produce programs and run a local station in 1993. National believers quickly applied what they had learned and began recording their own programs. They bought airtime on a local station . . . five minutes every two weeks, risking persecution and alienation from their friends and workmates.

When Kealy heard what the Christians were doing, he encouraged them, but he also expressed his doubt. “You need to be on the air at least 30 minutes a week to build rapport with your audience,” he insisted.

“However, within a few months I learned that a church was formed -- all because of that five-minute program! And the church is still going strong today. It’s not what we do, it’s what God does!”

Stories like this are becoming increasingly common as HCJB World Radio continues to expand its “radio planting” ministry around the world.

“We’re sharing our passion to communicate the gospel of Jesus Christ to all nations so that people are transformed and become an active, vital part of the body of Christ,” said Cline. “Our partners around the world are catching the vision to use the radio to share Jesus Christ. Many churches are growing because of these new radio ministries. In other cases, churches are being planted as a direct result of the broadcasts.”

HCJB World Radio President David Johnson says radio planting was not the brainchild of anyone on the staff. “We were never clever enough to see that we should do that. God pushed us into it!” Kealy said.

With the fall of the Iron Curtain in the late 1980s, long-time shortwave radio listeners -- many who came to faith in Christ through the broadcasts -- began saying, “We would like to have our own radio station. Can you help us?”

“We started out simply by helping our friends,” Johnson explained. “We knew that for years radio played a role in helping start churches. We often heard stories of people listening to the broadcasts who would start meeting together and form a church.”

The relaxation of laws prohibiting Christian stations in the former Soviet Union and privatization of the media in many countries around the world continues to open up opportunities for religious broadcasting.

“Radio is an effective means of spreading the gospel, discipleship and training,” Johnson added. “As we have become increasingly international in our radio planting, we realize that radio is also an effective tool of communication that is available to the local church. We have opportunities coming at us from every direction. All around the world people are asking for help to start local Christian radio. And most of these believers live in countries that never would have allowed Christian broadcasts even a few years ago.”

Local radio ministries are started in some of the world’s most unlikely locations such as Auschwitz (Osweicim) and Ustron, both in southern Poland. Auschwitz, once infamous for its Nazi concentration camps where an estimated 2.5 million people were sent to their deaths, is now a source of hope for thousands of listeners in the area.

“The city of death has become a beacon of light in Poland,” said Cline. “This is a very strategic station for this day and time in Poland.”

In recent months HCJB World Radio helped plant the first 24-hour-a-day Christian radio station in Kiev, Ukraine, and worked with partners to start a station in the strategic Romanian city of Constanta. This is the eighth station in Romania’s Radio Voice of the Gospel Network. The first station in the network went on the air in Suceava in 1993. Now the network has a vision to reach across Europe via satellite, impacting the entire continent for Christ.

Cole adds that HCJB World Radio is keeping up with the latest technology and trends in broadcasting. “Change is constant,” he said. “Podcasting (audio programming distributed via the Web) is the hottest broadcast technology, but satellite radio is also gaining ground. Digital local radio is doing well in Europe. Livestreaming is reaching a new audience, and we’re actively involved in that. For example, we are streaming Spanish and Arabic programming 24 hours a day. This is reaching a newer, younger audience, and in some cases reaching people in limited-access countries.

“In the coming years HCJB World Radio will work to deepen relationships with key radio station partners worldwide. In addition, we’ll keep seeking out new partnerships, especially in countries where local Christian radio is just now becoming a reality,” Cole explained.

“Shortwave will continue to be the only way to reach some limited-access countries,” he said. “The bottom line is that we will continue to seek the best ways to reach people with quality Christian content, regardless of the medium, and we will do that more and more through our network of partners. We believe that radio still reaches people where they live, but the message is most important. It’s critical that we are constantly evaluating ministry in light of the intended audience.”

(HCJB World Radio)

Read more about HCJB's radio planting minstry on their Radio Planting Website

75 Years of HCJB

Many Christians during the early days of radio thought this invention was of the devil. Since Satan is referred to as the prince and power of the air, many were convinced this was true.

There were others, however, that thought radio could be used to share the Gospel. Such was the dream of Clarence Jones, the founder of HCJB World Radio. 75 years later HCJB World Radio continues to share the Gospel not only in Ecuador where they first went on the air on December 25, 1931, but around the world.

HCJB's President David Johnson says, "Right now we have five regional offices for every region of the world. We have work in, I would say, most countries within those regions -- either radio training, putting in radio stations or doing broadcasts. And, of course for years we've been broadcasting on short-wave into practically every corner of the world."

According to Johnson, their work is more than just airing Christians radio programs. HCJB is helping national Christians build and effectively run radio stations with funding, training and engineering.

"A big part of what we do now is really helping the local believers, the local church, as a body to use this as a tool for ministry. And so, we've planted probably now well over 250 radio stations in every continent of the world, other than Antarctica."

Internally, HCJB is kicking off its 75th year privately, says Johnson.

"We're having a mission-wide day of prayer and we are going to have a live broadcast within the mission that's going to go to our various regions where people can listen in and just help us focus on what God's done in the past and to really help us see that there is a future there and a calling still until He returns. The real celebrations are going to take place in December."

Experience more of of this broadcasting milestone at the HCJB 75th Anniversary Website