Christian charity announces launch of new radio station

PRESS RELEASE

Issued: 01/08/2008 For Immediate Release

Christian charity announces launch of new radio station

Christian Life Resources has announced that it will be formally launching its 24/7 radio station called The Power Station on 1st September 2008. The charity which sells branded merchandise and gift items to fund its activities is based in Devizes, Wiltshire and is dedicated to the promotion of Christianity mainly through the publication of its evangelistic magazine, Real Life.

One of the unusual features of The Power Station is that it sees its future being firmly based on the Internet. Often used by fledgling stations as a launching platform, they often aspire to move onto formats that are normally associated with ‘serious’ radio – such as FM, DAB and Satellite.

Not so with The Power Station. Programme Controller and Presenter Simon Cook is convinced that the Internet will have a big part to play in the future of radio and looking at the results of a recent poll, it is hard to disagree with him. The poll commission by RAJAR and performed by Ipsos Mori has shown that an extra 2.5 million Brits have tuned into Internet Radio during the past six months. Coupled with the fact that through WI-FI and mobile networks, the consumer can listen in a increasing number of ways, this trend is likely to continue.

Seeing The Power Station as ideally placed to take advantage of this growth, Simon Cook not only thinks they have the right platform but the right content for station too. Reflecting on this he said,

“We are confident that the Internet is the future of radio and as more people access radio through it they will hear the difference The Power Station offers. We play more music than other UK stations in our genre and that our features are shorter and more punchy in their delivery.”

Simon, whose passion has been Christian radio from his teens, also reckons that The Power Station will eventually become a household name among Christians in the UK. Watch this space!

###ENDS###


Notes to editors

Contact Lance Sharpe, Development Officer on 01380 739390 or lance@christianliferesources.co.uk for more.
Christian Life Resources is a registered charity no. 1121082.
Visit www.christianliferesources.co.uk to see our other activities such as our webshop and full-colour magazine, Real Life.
RAJAR poll results viewable on http://www.penelopejamespr.com/images/RAJARPodcasting&ListeningJune08.pdf