Cross Rhythms Brand Expands

The brand of community radio, pioneered by Cross Rhythms in Stoke on Trent, continues to expand across the UK.

With Cross Rhythms branded stations already broadcasting in Stoke on Trent (101.8FM), Plymouth (96.3FM) and Teesside (107.1FM), this week brought the annoucement of a new licence award for a Cross Rhythms branded station for Coventry.

Cross Rhythms was the very first community radio station to start broadcasting in the UK ( Feb 2002) and the first Christian radio station to broadcast full time on FM

The Cross Rhythms team beilive that their brand is one that is able to engage and stand up in the everyday marketplace, not just exist within church culture. One that serves the whole community and is seen as a vibrant, valued part of community life.

The Cross Rhythms ethose of is to be a community station that is underpinned by Christian values but driven by local issues.

Content looks to reflect a natural Christian lifestyle - one that encompasses everyday natural topics and issues, as well as presenting the spiritual dimension of the Christian faith.

In addition to regular programming with community groups such as the council, police, health, education and employment agencies, Cross Rhythms daily interacts with local businesses, arts and culture groups, local events and charities, theatres, ethnic focused organisations and many others.

in Stoke on Trent the local newspaper, The Sentinel, supplies the station with hourly local news and Cross Rhythms are involved in many local initiatives and steering groups such as Stoke-on-Trent Music City, The Cultural Quarter Festival, plus programming that focuses on drug awareness and education into local schools.

They are also developing a partnership with the local DAAT (Drug and Alcohol Action Teams) as well as the local YMCA to provide accredited media training for their students. And every day Cross Rhythms City Radio broadcasts a local event guide, supplied by Saltbox Christian Centre.