The Christian broadcasting Blog brings news about the happenings in Christian Radio and TV Broadcasting in the UK and around the world

Thursday, January 04, 2007

UCB Re-Brand for DAB

Established in the UK over twenty years ago and first broadcast as UCB Europe, the name of United Christian Broadcaster's flagship radio station has changed from January 2007 to UCB UK.

While the UCB Europe service has been available across Europe via satellite since 1993, the broadcasts have always been in the English language with listener response primarily coming from the UK and Ireland.

During this period UCB have begun working alongside other Christian broadcasters across Europe in Denmark, France, Estonia and many other countries. Rather than the name of a radio channel, UCB Europe has begun to represent a forum in which Christian broadcasters can meet and share ideas together from across European nations.

The vision of UCB International has always been to bring national Christian radio to individual nations; to date this has not been possible in either the UK or Ireland. With this vision still clearly in mind, the step of faith was taken to rename UCB Europe as UCB UK.

This change of name also better positions UCB for imminent additions to their broadcasting opportunities.

From 15th January 2007 UCB UK will become available on Switchdigital's greater London DAB multiplex, serving a population of over 8.5 million people and the first Christian radio station to become available on a DAB network in the UK.

UCB Ireland has recently submitted an application for an available AM/FM network and is also investigation other opportunities to bring an all-Ireland Christian radio service.

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