Content is king

Wayne Pederson, recently named vice president of Moody Broadcasting Network, says Christian radio stations must respond to new technologies in order to continue to be effective.

With music available on satellite radio, the Internet and iPods, Pederson says,

“content is king. I think we have an opportunity here . . . we have the greatest message in the world.

What our brothers in mainstream radio are finding is that with music available in these other forms of delivery, many of the top FM stations -- in markets like Washington, D.C., Minneapolis, Boston, and Chicago -- have gone to an all-talk [format].

I think we’re going to see the pendulum swinging back in that direction a bit, where it will move away from ‘entertainment’ to more information and life-transforming content.”