Premier takes The Knowledge

Premier Christian Radio, serving London and south-east England, has decided to spread the gospel across London by employing its own taxi.

The single hackney cab will tour central London with its radio constantly tuned in to Premier’s medium wave frequency of 1305 kHz.

A Christian has been selected to drive the cab, offer literature and answer questions about Christianity and the broadcasts.

The bright blue-and-green cab (Premier's colours) carries Premier’s frequencies and the ministry’s slogan.

“We love the cab,” said Muyiwa, a Premier presenter. “It’s proved popular with loads of different people from members of parliament to singers and musicians because it’s often around Westminster and central London. Who knows, perhaps we’ll see royalty in it one day.”

The station plans to launch competitions for listeners to spot the cab in London.

Presenter Rick Easter, who was responsible for the competition idea, added, “We thought it’d be a bit of fun to ask our listeners to spot the Premier taxi. We may only have one, but we’re very hard to miss!”

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